Second hand market
Interestingly, interest in second-hand fashion is increasing. The German Retail Association (HDE) recently reported that one in four people in Germany can imagine buying and giving second-hand gifts for Christmas. Overall, the willingness to buy second-hand fashion is increasing.
Stationary fashion retail vs. online shopping
When it comes to shopping, many people still prefer brick-and-mortar fashion stores to online shopping. According to a recent Infas quo study, more than 20% of respondents would definitely like to go to the local store when buying new clothes. Only 10% say they will definitely shop online.
Sale Offers
Although there are many price promotions, consumers have not bought more fashion on sale. The share of clothing purchased at reduced prices remained stable at 40% in 2023. Market observers suspect that inflation is causing many people to forgo fashion shopping.
Shopping Cart
Last year, the Federal Statistical Office published the reweighting of the basket of goods used to calculate the inflation rate. According to this, consumers in Germany spend 4.2% of their disposable income on clothing, accessories and shoes. The figure is around 3.3% for clothing items and around 0.7% for shoes. 0.2% is spent on accessories, clothing accessories and cleaning and repairing the items.
How was your fashion consumption in 2023? What did you buy? How did you buy? What did you spend on average? Feel free to share your experiences with us.
