The fashion industry is changing and Consumer-to-Manufacturer (C2M) is an emerging trend that is revolutionizing traditional sales logic. C2M is about producing products only when there is customer demand. This innovative approach has the potential to promote sustainability and revitalize e-commerce.
Why is C2M relevant for the fashion industry?
- Sustainability and resource conservation : C2M reduces overproduction and minimizes waste. By only producing what is actually in demand, companies can use resources more efficiently and reduce their ecological footprint.
- Customer focus : C2M focuses on the needs of customers. By interacting directly with their target groups, companies can better respond to individual preferences and trends.
- Shortening the supply chain : Traditionally, a product goes through many intermediaries before reaching the final customer. C2M shortens this chain by connecting the manufacturer directly to the consumer. This leads to faster production cycles and less inventory.
Current trends and developments in C2M for sustainable fashion
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Fashion Forward through new EU regulations :
The EU has set itself the goal of making the fashion industry more sustainable. The EU textile strategy includes measures such as the Ecodesign Regulation, which aims to stop the destruction of unsold goods, and the EU Supply Chain Law, which aims to oblige large companies to adapt their business strategies to climate targets and better protect workers in the supply chain. These regulations are a game changer for the industry.
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Materials and transparency
Consumers are increasingly interested in the origin of materials. C2M can help create transparent supply chains and promote sustainable materials.
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Artificial Intelligence (AI)
AI-based algorithms can improve demand forecasting and make production more efficient. C2M platforms use AI to recognize individual preferences and create personalized offers.
Do you think that C2M can become a new trend that makes the fashion industry more sustainable and customer-oriented? Do you agree that we at OOOHnice! should also offer the C2M model?
