The fashion industry must change and with it a multitude of established labels. Fast and cheap fashion was yesterday, today it's all about creating awareness and responsibility for one's own consumer behavior and thus making fashion more durable and sustainable. By making a well-considered choice for what you buy, you make the difference and make your own contribution in terms of resource conservation and process chain.

Together we can make the fashion industry a better industry, one that operates more sustainably and fairly while maintaining its good style.
That's why OOOH NICE! is the right place for you. In accordance with our philosophy, we support and work exclusively with labels that work transparently and according to fair, internationally recognized standards and really convince us, measured against our own criteria, such as social responsibility.


The choice of materials plays an important role here. Here is our small contribution to the topic of basic materials science:


Organic Cotton

cotton fabric

From controlled organic cultivation avoiding pesticides and other toxic substances, which is fair traded. Compared to conventional cotton, organic cotton uses up to 91% less water resources during production.


Recycled plastic

PET bottles can be melted down and cleaned and spun into yarn (rPET). By using recycled PET, manufacturers reduce water consumption by 20%, energy consumption by as much as 50% and CO2 emissions by a further 60%.




This cellulose fiber, considered the most sustainable material on the current market, is returned to nature with a total recycling rate of 99.5%. And because it remains odorless for repeated use, it requires fewer wash cycles and allows for water and energy savings.




Garments with this symbol contain natural linen. This highly absorbent fiber is appreciated for its exceptional cooling effect, and because of its durability, this material allows light and breathable summer fabrics that remain intact even after repeated washing.



Hanf Stogg

Hemp is one of the oldest and most versatile useful plants, which has been used in textile production for thousands of years. Hemp needs even less water than an (organic) cotton plant and is less demanding in terms of its environmental climate. Hemp is a very robust plant, which is even resistant to pest infestation and therefore makes the use of pesticides unnecessary. Therefore, the hemp plant is considered to be particularly sustainable in almost all production steps.



We at OOOH NICE! take the topic very seriously and want to be climate neutral even as a young company. For this purpose we are currently working on measures for concrete implementation. Starting at the end of 2021, we will publish an annual report on our website to ensure transparency.